Estudio de mercado para el proyecto de implementación de una empresa productora y procesadora de lácteos para la asociación de ganaderos en el cantón celica y su comercialización en la ciudad de Loja.
Today, the marketing of various dairy products in our city has had very significant levels of growth, which is why the Cattlemen's Association of the Canton Celica "ASOPROLAC" is interested in entering the market with a new line of dairy the city of Loja, for what we have done this pr...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2012
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| Accés en línia: | http://dspace.unl.edu.ec/jspui/handle/123456789/20479 |
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Afegir etiqueta | Sumari: | Today, the marketing of various dairy products in our city has had very significant levels of growth, which is why the Cattlemen's Association of the Canton Celica "ASOPROLAC" is interested in entering the market with a new line of dairy the city of Loja, for what we have done this project "MARKET RESEARCH PROJECT FOR THE IMPLEMENTATION OF A PRODUCTION COMPANY AND FOR PROCESSING DAIRY FARMERS ASSOCIATION IN CANTON CELICA AND MARKETING IN THE CITY OF LOJA" this research is based primarily on the need to cover the outlook for the advancement of the city of Loja, the main objective is to reach families in the city of Loja with dairy products with affordable costs for purchase and thereby raise the standard of living of its population. This research was conducted through consultations with various primary and secondary sources, in addition, information was gathered through interviews with various shops that sell dairy products in the city of Loja and surveys of families in the urban sector of the city in a sample of 399 surveys representing 34.487 families distributed in the four With the information gathered and analyzed to determine the potential demand achievement, real, effective and total supply, results that allowed the calculation of annual unmet demand for dairy products, representing the families under study and that would be the potential plaintiffs. It was also possible to know the tastes, preferences, places of purchase and marketing channels used to reach the final consumer, is also able to identify the media more attuned to each of the families studied Finally, we highlight the key findings and recommendations, and as we have also proposed an alternative marketing plan, where we present possible solutions and proposals for proper marketing of such products into the city of Loja, left printed bibliographic material which has been extracted and used secondary data, appends the material created important for the reader and finally outlines the issues in a practical index that allows quick search of content. |
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