Plan estratégico para la distribuidora Calva & Calva de la ciudad de Loja, 2014 - 2019

The Distributor CALVA & CALVA, dedicated to the marketing and distribution of staples within the county and province of Loja and Zamora Chinchipe, having great competition in the market so it is necessary to increase and improve strategies for job performance; allowing to be tailored to the needs of the community, carrying out and proposals for the mission, vision, values, principles, objectives, strategies and lines of action. Being fit design a Strategic Plan 2014-2019 that allows business strengthening. The Strategic Plan is linked to the definition of activities, responsibilities and strategic indicators, which consist projects to run with optimization of time and resources helping the development and business growth. Summary, which corresponds to a recapitulation of the relevant parts of the thesis; Introduction, with the importance of the subject under investigation, whereby a comprehensive understanding of all the work done will be highlighted; Literature review, it consists of citations containing theoretical contexts on the strategic plan, including: concepts and importance of the issues most commonly used in this work; Deductive, inductive, descriptive techniques such as direct observation, interviews addressed to the manager of the company CALVA & CALVA, survey and procedures applied in the investigation that led collect the information necessary to: Materials and Methods in which the methods are detailed determine facts and phenomena that occur in the environment of the company and identify the major internal and external issues affecting the same, the same that have prevented normal development. Within a given sample size of the survey to 340 clients that have the Distribuidora Calva & Calva, and surveys were conducted at each of the employees of the departments that have the same. The results, which is part detailing the external and internal analysis of the company: historical review, organizational structure etc. then a SWOT analysis of the company is performed, in which the internal factors were determined as are the Strengths and weaknesses, the most important strength that the company has an exclusive product Ales and quality and its most important weakness is that it has no strategic plan, no mission and vision, giving a weighting of 2.47 results showing that the company has strengths and weaknesses that have to be taken into account to improve these shortcomings of the company; and external factors are the opportunities and threats, the most important opportunity that the city of Loja has training centers available for improving the distributor and the most important threat is that there is instability in the market price and results gives a value of 2.61, showing that the company should seize opportunities, in order to increase their permanence and greater positioning in the market, and that threats may harm. Matrix high impact criteria and their respective strategic objectives is then performed. Discussion, in which a draft strategic plan was developed to improve business, in this consists the strategic objectives, these being the following: • DETERMINE THE STRUCTURE OF THE COMPANY THROUGH THE DEVELOPMENT OF STRUCTURAL ORGANIZATION AND FUNCTIONS MANUAL AND WELCOME, MISSION, VISION • IMPROVE THE GOOD PERFORMANCE OF CONSTANT TRAINING COMPANY MAKING ALL PERSONNEL ON DIFFERENT THINGS TO INCREASE EFFICIENCY AND EFFECTIVENESS EMPLOYEES. • REASONS TO IMPLEMENT THE IMPROVEMENT OF SERVICE EMPLOYEE INCENTIVE THROUGH ALL DEPARTMENTS OF THE COMPANY. • IMPLEMENT TECHNOLOGY EQUIPMENT TO ASSIST THE PROCESS AUTOMATION, SALES, CHARGES, INVENTORIES, AND ACCOUNTS RECEIVABLE ROUTERS. Conclusions major research with their recommendations, the most important positions obtained during application of the analysis of the entire research work, in order that the manager take corrective measures for their entity described; Bibliography is the part where disclosed the sources of information used in the development of this work and last are the Annexes, which is the result of surveys that were applied in this investigation. Strategic Plan raised to five years whose purpose is to improve the distributor the same as having a value of 9350.00 US dollars.

• 1. Verfasser: Lozano Gomez, Diego Javier (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2014
• Schlagworte: ADMINISTRACIÓN DE EMPRESAS
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/15395