Estudio de factibilidad para la creación de un restaurante de pescados asados en el sector Loma de Puengasí al sur de Quito

This research shows the necessary studies that were performed to verify if it is beneficial to implement a restaurant specializing in fish roasted on Loma de Puengasí on Quito city, whose commercial name would be "El Pez Leñador". It was necessary to develop a market study, in which through the application of 370 surveys to residents of Loma de Puengasí, in order to discover that there was actually an unsatisfied demand that could be leveraged to offer restaurant service. The strategic marketing plan allowed search tactics for entering the market through analysis of product, price, place and production as well as also other aspects inherent in the operation of the establishment. The technical study showed that the location of the premises, in the on the old road to los Chillos was ideal for the implementation of the project, in the same way allowed to quantify the size, capacity and other technical aspects that it was necessary to determine. The organizational study was constituted to the establishment as a company of limited liability under the legal name of "El PEZ LEÑADOR CIA LTDA", which is integrated by two shareholders. On the other hand, this study also allowed to determine that it was necessary to hire a Manager, a Secretary, a cashier to a chef and still waiter, thus generating jobs for this sector of Quito. The financial study determined that the project requires the investment of $54.359,53, considering that obtaining a utility of $52.208,85 in the first year of operation, while the fifth will accrue a utility of $63.360,27. I was also determined that the point of balance in the first year will be the restaurant working 35,95% of installed capacity and billed $196.260,58 from this value the company will begin to report earnings. On the other hand, net present value of the project was $151.498,76; to be positive, it showed that it is appropriate to accept the project. The internal rate of return of the project was 96.84%, whose value is greater than the cost of capital of 12%. In this way the investment would recover in two years three months and thirteen days, with a cost benefit 1.20; which means that for every dollar invested is obtained a profit of 20 cents. However it was determined that the project can withstand increased up to 13,62% of its costs and a decrease of 11,35% of revenues. According to the results obtained in the present document is technically demonstrates that the project is viable and feasible, whose implementation will allow profit to investors and generate sources of employment for the sector.

• Main Author: Ramírez Feijoó, Jairo Paúl (author)
• Format: bachelorThesis
• Language: spa
• Published: 2014
• Subjects: ADMINISTRACIÓN DE EMPRESAS
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/15360