Estudio de factibilidad para la creación de una empresa productora de jícama (smallanthus sonchifolius) empacada al vacío, y su comercialización en la ciudad de Quito

Decide the feacibility to create an enterprise that produces vacuum packed Jicama, and Its commercialization In Quito city was a principal objective of this thesis, for which I was applied these methods: Scientific Method to gather information and to give theoretical foundation, I also applied the Method Scientific - Analytical as part of the cause -effect analysis of the actual situation with respect to the consume of Jicama in Quito town. I also resorted the Inductive -Deductive Method. It allowed to determine the problematic and know the preferences of the Quito families. In the market study in the city of Quito, with a sample of 384 families; Weighted surveys have been analyzed and have been inferred results then perform market analysis, determining the potential demand for 96,297 families, Demand Real 10,554 families, Effective Demand 94,987 pounds of Jicama, offer 2,280 pounds of jicama and unmet demand Jcama 92,707 pounds, which allowed us to determine that the project can and should be run by the results obtained in the analysis of demand, supply and marketing levels for this product. Unmet demand reflects the potential market that exists in the city of Quito for this product Technical Study where the size of the company in relation presents installed capacity is a total of 78,000 packages Jicama a year, if we consider that each package will have 2 pounds developed. The percentage of unmet demand situation is 84.14%. The plant will be located in the city of Quito, North Sector 5 Board specifically in the North district to maintain a better weighting relative to other neighborhoods the Economic Survey where an initial investment of $ 85.936,49 ctvs prepared seen, for implementing the project, the amount of investment that will be funded 50% by internal source and 50% by external source. It is anticipated that the first year the company reported a profit of $ 12,530 and for the tenth year amount to $ 15,961. Financial evaluation determined the positive performance of the project with a VAN positive of $ 14,869.01, TIR of 16.02%, one RB / C $ 1.30 we determined that for every dollar invested a profit of $ 0 was achieved, 30 cents, and the Recovery Period Capital will be 4 years, 1 month and 18 days, while the sensitivity analysis determined that the project would support an increase of up to 8.4% on your costs and decreased 6.4% in revenue. The analysis in the development of each of the phases of the project feasibility allowed to reach conclusions and recommendations point out that if the creation and implementation of a company producing Jicama vacuum packed feasible, and marketing in the city Quito

• 1. Verfasser: Montalvo Benítez, Paulo César (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2016
• Schlagworte: ADMINISTRACIÓN DE EMPRESAS; FACTIBILIDAD; JICAMA; COMERCIALIZACIÓN
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/11053