Propuesta de un plan estratégico de marketing para El Laboratorio Médicos, de la ciudad de Loja

The aim of this research is to present a proposal of strategic marketing plan for Laboratory Medico, a private company being run by its owner and oriented on provision of clinical laboratory services, which since its inception has noted some significant growth and changes, mainly due to the increase...

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Bibliographic Details
Main Author: Suing Bailón, Letty Paola (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/15901
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