Proyecto de factibilidad para la implementación de un spa para mujeres embarazadas en el cantón Catamayo, provincia de Loja

To prepare the next project to be executed seeks the implementation of a Spa for pregnant women in Canton Catamayo of the Province of Loja, as an alternative for women who are in gestation have your health with quality service and a lower price. To begin with the study of this project has set an overall target named: Prepare a Draft Feasibility implementing a Spa for pregnant women in Canton Catamayo of the Province of Loja, which raised specific objectives that served as guide for the study. To meet this primary objective methods, techniques and procedures whereby research, develop and test the veracity of the project were used. The methods used were: Inductive: That used it to based on the peculiarities found in the project feasibility, generalizing conclusions and recommendations; Deductive, which allowed based on the theoretical concepts related to the realization of a project feasibility apply in developing market research, technical, organizational, economic and financial; Note: The following techniques are applied It allowed to know how to carry out the process today Spa service for pregnant women. In the market study a survey was administered to a representative sample of the population of the city of Catamayo that information Township of Canton Catamayo and INEC 2010 was taken, indicating that existed in Canton 2,452 women was conducted pregnant, with a projection of 3.12%, giving a population of pregnant women 2014 2,770, to determine the needs and preferences of the target market in relation to the service provided vital information for the establishment of demand, supply and demand unsatisfied the product to work. In the financial study that determined that the installed capacity of the center as the results indicate that, if the company will work with 100% of its installed capacity to 36,200 could offer services per year, which shows that the new company Spa for pregnant women in the city of Catamayo could cover 26.38% of the unsatisfied demand is 137,181 services in the year. And capacity utilization of the company "Catamayo Spa" uses the first year 80% of installed capacity and will increase by 5% of its capacity each year, it should be noted that reach not use 100% of its installed capacity, because the staff could be delayed, missing or resign, or equipment could also fail, therefore any company can work at 100% of its installed capacity. Within the organizational study was determined to be a limited liability company whose corporate name is "CATAMAYO SPA CIA. LTDA "it shall be governed by Ecuadorian law.; in particular, by the Companies Act, its regulations and the following statutes. An organizational structure, functional organization and a positional chart which could define the roles of each of the employees who work in the company was also performed. A financial study in which it was determined that the investment will amount to 70,841.40, of which $ 40,841.40 Equity capital, representing 57.65% and foreign capital was performed 30,000.00 is estimated that representing 42.35% through credit National Development Bank, at 12% interest. Within the financial evaluation it was determined that the NPV is $188.593,07, the IRR was 93.60%, the capital recovery period is of1 year, 10 months and 30 days, the benefit cost ratio is 1.80 generating that for every dollar invested a gain of 0.80 and Sensitivity Analysis 49.95% in increased costs and 27.75% decrease in revenue is obtained by determining proye3cto so the creation of new center is feasible to do so. Also the respective conclusions and recommendations of this research project is determined

• Κύριος συγγραφέας: Córdova Villavicencio, Juan Vicente (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2015
• Θέματα: FACTIBILIDAD; SPA; HIDROTERAPIA; MUJERES EMBARAZADAS
• Διαθέσιμο Online: http://dspace.unl.edu.ec/jspui/handle/123456789/8535