Plan de Negocios para Productos Turísticos en la Finca “Balzal” de la Parroquia Ciano, Cantón Puyango, Provincia de Loja

For the development of the research work entitled "Business Plan for tourism products in the farm" Balzal "of the Ciano Town, Puyango canton, province of Loja", was established as a general objective: Elaborate a Business Plan for tourism products in The farm "Balzal" of the Ciano Town, Puyango Cantom, province of Loja; Three specific objectives are derived, the first one was focused on To make a tourist diagnosis of the current situation of the farm "Balzal" of the Ciano Town; The second consisted in Proposing the business plan for tourism products in the farm "Balzal" of the Ciano Town, Puyango Canton, province of Loja; The third was aimed at Socializing the proposal with the staff of the farm "Balzal" and authorities of the Ciano Town For the fulfillment of the specific objectives of the investigation the methods were used: analytical, descriptive, scientific, deductive and inductive. In terms of techniques, the interview, the survey and the MARPP technique were used; MINTUR tourist attraction inventory cards and summary fiches were used, through which it was possible to evaluate the state of each tourist attraction of the sector of study; Also the SWOT analysis was elaborated that allowed to know the internal and external factors of the property.Giving this in turn the matrix of strategies. As a result of the tourist diagnosis four strategic objectives were obtained which were developed in the proposal of the business plan. In the second objective the market study was elaborated in which the supply and demand of the project was analyzed; in the technical study the installed and used capacity was determined; The appropriate infrastructure and the respective service diagrams; In the administrative study the organizational and legal structure was realized; The financial assessment indicates a NPV of $ 9,015.03, an IRR of 23.14%; The Benefit-Cost Ratio shows a utility $ 0.28 cents recovering the investment in 4 years 1 month and 24 days; In the environmental study it was obtained that the total impact of the project on the environment is (-17). In the third objective as a result of socialization it was determined that the proposal is a very attractive business idea that will contribute to the local tourist development. After the work carried out, it is concluded that the execution of tourism activities in the "Balzal" farm from a technical, administrative and financial point of view is feasible and profitable, so it is recommended to the different institutions to support this initiative since the same Will generate new jobs and improve the quality of life of the population

• Main Author: Granda Granda, Karla Patricia (author)
• Format: bachelorThesis
• Language: spa
• Published: 2017
• Subjects: ADMINISTRACIÓN TURÍSTICA; PLAN DE NEGOCIOS; PARROQUIA CIANO; PUYANGO
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/18492