Proyecto de factibilidad para la implementación de una microempresa productora de mote choclo precocido empacado al vacio y su comercialización en la provincia de Loja

The main objective set for this thesis was to perform a "DRAFT FEASIBILITY FOR THE IMPLEMENTATION OF A PRODUCER OF MOTE CORN MICRO Precooked VACUUM PACKAGING AND MARKETING IN THE PROVINCE OF Loja", with the aim of contributing to the social, economic and business, in the province of Loja. This paper contains a bibliography that supports the practical development of the various studies of the project. Also materials and methods, which served them for better treatment of the results involved in the different studies are presented. The methods used inductive, deductive, mathematical, and analytical method is descriptive method; techniques applied were observation and survey. For market research surveys were administered to 399 families in the province of Loja, demanding the product as possible and 21 surveys of vendors selling mote corn, which established for the first year there will be a potential demand of 110 188 families; a real demand for 52,890 families and an effective demand for 3,389,196 families who will demand the product to offer, considering that in the market there is an unmet demand for 3,206,496 families. By applying the above techniques and direct observation of the macro and micro location micro enterprise was determined, and determined that the micro location will be in the canton Célica province of Loja, due to the availability of facilities and resources, mainly access to raw materials. The micro enterprise Timothy corn mote Traditional Food Co. Ltd., will be located in the canton Celica, Civil Defense neighborhood on the way to Guachanama and have an area of land of 260m2 Microenterprises have 1 manager, 1 secretary bookkeeper 1 sales manager, 2 operators, one counsel and one driver vendor partners that allow you to develop as a company and meet the demands of consumers. The unmet demand shows the great opportunity for the micro enterprise for product placement in the marketplace, so it was found that for the first year of life of the project, the unsatisfied demand is 3,206,496 families, of which the company is able to offer mote 218,328 grams of corn, representing capacity utilization at 80% of its total capacity to offer the best quality product at affordable prices.

• Hovedforfatter: Bustamante Bustamante, Cinthya Carolina (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2014
• Fag: ADMINISTRACIÓN DE EMPRESAS
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/15342