CREACIÓN DE LA EMPRESA BEER SERVICE EXPRESS CIA. LTDA EN LA CIUDAD DE LOJA

This investment project aims to provide personalized service it called "creation of the company EXPRESS SERVICE BEER CIA. LTDA IN THE CITY OF LOJA ". Thus in order to present research work, we take into account the University Legislation and the General Standards for Graduation at the National University of Loja therefore Thesis for Master of Business Administration contains the following: This project is headed by the title, which describes the scope of the whole project; Continuing the Summary Spanish and translated into English, where the synopsis of the development of all work is included, for the reader or readers have a clear idea of this project; the introduction in which the importance of the topic, the contribution and the project structure is evident; The literature review which starts with the theoretical background and argues that synthesizes stages of an investment project such as: Market Research, Technical, Organizational and Financial; that have allowed qualitatively and quantitatively analyze whether to undertake an investment project; materials and methods in the various methods, techniques, procedures and materials used in the development of this study are described; For this, the application of a survey to a sample set of the population of the city of Loja: one is applied to the seniors men and women to 65 years concerning the results, tabulation and interpretation of presents information obtained, required to initiate the corresponding project feasibility study; the discussion is the development of the four phases of an investment project such as: The market study allowed us to quantify the demand and supply thus obtaining the opportunity in the market, also the product characteristics are described (Beer Service express) price, place, advertising and these issues propose a business strategy. The Technical Study Company size was determined; localization and engineering of the project, in which the physical distribution to store in this case the product to be dispensed, the need for distribution through express service detailed technological component; This shall also make the process description, flow charts to provide express delivery services. As it relates to organizational study the legal organization of the company, organizational structure and operating functions will be critical for the normal development of business functions is proposed. In the Financial Study was based Market Research and Technical allowing determine needs, using instruments such as the budget costs and proforma revenues for the lifetime of the project, to quantify the amount required for investment and thereby determining the sources of raising capital. The financial evaluation was possible to establish the economic feasibility of the project and its implementation through the analysis of these important indicators such as: net present value, internal rate of return, the benefit-cost ratio, payback period of investment and Sensitivity analysis which indicates what the project can support both the increase in costs as well as the decrease in revenue. Indicators through which the profitability of the project was determined. Finally conclusions and recommendations arising, which clearly reflect the results obtained during the study of the project; The bibliography lists the sources investigated consultation on the subject and format in Annexes surveys and other documents that would demonstrate the source of the information used in market research are included.

• Egile nagusia: Maldonado Montaño, René Francisco (author)
• Formatua: bachelorThesis
• Hizkuntza: spa
• Argitaratua: 2015
• Gaiak: ADMINISTRACION DE EMPRESAS; CREACIÓN EMPRESA BEER; SERVICE EXPRESS CÍA. LTDA.; EN LA CIUDAD DE LOJA
• Sarrera elektronikoa: http://dspace.unl.edu.ec/jspui/handle/123456789/11875