Proyecto de factibilidad para la creación de una empresa productora y comercializadora de esencias de perfume en la ciudad de Quito, cantón Quito, provincia de Pichincha
Because the care of our personal hygiene is very important as it is reflected in our image it is very useful to know that there are essences that help us keep them. For this reason research is conducted for the project feasibility of the production and marketing of perfume oils The same as the benef...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Matèries: | |
| Accés en línia: | http://dspace.unl.edu.ec/jspui/handle/123456789/18340 |
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Afegir etiqueta | Sumari: | Because the care of our personal hygiene is very important as it is reflected in our image it is very useful to know that there are essences that help us keep them. For this reason research is conducted for the project feasibility of the production and marketing of perfume oils The same as the benefits of it will be studied, the production cost of the retail value, since at the time the study was done, it was evident that the essence of perfume is much cheaper than the original perfume. The present project will begin with the projection of data for the sample where 400 surveys will be carried out for the next study. Where: Pn = growth of establishments Pa = current population of establishments N = number of years I = growth rate Sample size Where: N = Total population E = Error margin N = 400 surveys The market study in the same one can be evidenced that exists: Demand less supply gives result unsatisfied demand D = O = DI 1,422,583 - 14,040 = 1,408,543 The technical study can validate the unsatisfied demand equivalent to: 1.408.543 people who have not benefited from the product With an installed capacity of 297,103.97 Capacity used with 80% result of: 5068.8 The micro-location will be carried out in the city of Quito, canton Quito, central north zone in the Iñaquito parish. Address: CC. Local Globe A-8 N-40 and Av. Rio Amazonas 1070 and Av. Gaspar de Villarroel. Product quality is guaranteed because it is brought directly from France essences and are of high quality and the customer is completely satisfied. The personal care line is one that generated more problems, since Ecuador, has no companies that billed hand and market products with the same quality and efficiency of foreign producers. The need to look, look and feel good it is gaining strength in the country, which is no longer exclusively in the segment of women but also for men, who through ignorance or demonstration facility, neglected one of its most important facets it is "as they see you, they treat you" and that opens the doors to develop and close business, above all things. Perfumes suffer one of the toughest restrictions on the development model they own, being an elitist product and a luxury product, but of great social acceptance, it has become increasingly restricted, and the lack within the country of companies they can overcome the lack of the high costs of raw materials and the quality of them, and this in turn transfers it to consumers. |
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