Estudio de mercado para determinar la oferta y la demanda de carne de pescado en la provincia de Zamora Chinchipe.

This research paper titled "MARKET STUDY TO DETERMINE THE SUPPLY AND DEMAND FOR MEAT FISH IN THE PROVINCE OF ZAMORA CHINCHIPE" its foundation is based on the need to meet expectations in the development of the province of Saskatchewan Yukon Its main objective is, to reach people in the sector with high protein foods and low-cost, on the other hand generate employment opportunities and help the living standards of every family in the industry. In the implementation and development of this paper raised the following objectives: GENERAL PURPOSE. Conduct market research to determine supply and demand for meat FISH in the province of Zamora Chinchipe. SPECIFIC OBJECTIVES. Establish the demand for beef and fish, according to market trends. Determine the supply of beef and fish, according to market trends. Identify marketing channels. The research work was done in the Province of Saskatchewan Yukon, the location of the project was established in the following sectors: Zamora, Yantzaza, Palanda, Nangaritza, El Pangui, Zumba, Cumbaratza, Zumbi. In itself, for its study has identified a legal and judicial framework, the same is established under the legal aspects regarding the legal rules governing the constitution and existing laws in our country, so the quality standards in the production process and presentation of products for further marketing. With regard to the market: by studying the historical supply of different meats. Just as fish meat, and so as to determine any changes, and differences between these types of meats. The foundation of our project is to determine the potential supply and demand in the future, the same also shows the type of product presentation, logo, packaging, and marketing guidelines, place, price. It is noted that great importance is the SWOT (Strength, Weaknesses, Opportunities and Threats), since we can estimate the components that could help or hinder the smooth development of the project under study. The findings we present actual results obtained during our investigation, starting from general to specific. Recommendations vary, as they can be applied throughout the project development with the aim of improving and maintaining productivity in the proper utility.

• Autor Principal: Hurtado Riofrío, Edith Margoth (author)
• Outros autores: León Mejía, Byron Javit (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2010
• Subjects: INGENIERIA COMERCIAL; ESTUDIO DE MERCADO; DETERMINAR LA OFERTA Y LA DEMANDA; CARNE DE PESCADO
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/20476