“PROYECTO DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UNA EMPRESA PRODUCTORA Y COMERCIALIZADORA DE VINO ARTESANAL DE MARACUYÁ, EN LA CIUDAD DE YANTZAZA.”

This study aims to determine the feasibility of a new product—passion fruit artisanal wine—and its inclusion in the market of Yantzaza city. A market analysis and a proposed marketing plan were conducted to assess demand and supply. Subsequently, a technical study was carried out to define the project's scale, location, engineering, organizational structure, and legal framework for the new company. The financial analysis determined the investment amount, funding sources, cost structure, and revenue budget. The research employed a mixed approach, utilizing inductive, deductive, and analytical methods. It was exploratory and descriptive, with a non-experimental design. Techniques such as surveys and direct observation were used. The analysis revealed an unmet demand of 69,225 wine units for the first year, with an annual production capacity of 20,400. The project requires an investment of $37,370.32, with a retail price of $5.33 per 750 ml bottle, generating revenues of $108,768.53. The breakeven point is achieved at 58% of installed capacity, equivalent to $108,768.53 in sales. The financial results indicate a Net Present Value (NPV) of $47,385.08, confirming the project’s profitability; an Internal Rate of Return (IRR) of 53.63%; a payback period of 1 year, 11 months, and 28 days; and a Benefit-Cost Ratio of $1.28. Additionally, sensitivity analysis shows that the project can withstand an 8.99% increase in costs and a 6.6% decrease in revenues. Based on the presented data, the project is determined to be viable.

• Tác giả chính: González Ruíz, Gladis Guissela (author)
• Định dạng: bachelorThesis
• Ngôn ngữ: spa
• Được phát hành: 2024
• Những chủ đề: ADMINISTRACION DE EMPRESAS; EMPRESA; VINO ARTESANAL; MARACUYA
• Truy cập trực tuyến: https://dspace.unl.edu.ec/jspui/handle/123456789/31622