Estudio de factibilidad para la implementación de una empresa productora comercializadora de harina de banana saborizada en la ciudad de Loja, provincia de Loja.

The Project is based on the "Feasibility study for the implementation of a productive and marketing company of flavored banana flour in the city of Loja, Loja province" studies were carried out that allowed determining it´s feasibility, using analytical and deductive methods as well as obs...

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Autor principal: Rosales Carrión, María Cristina (author)
Formato: bachelorThesis
Lenguaje:spa
Publicado: 2023
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Acceso en línea:https://dspace.unl.edu.ec/jspui/handle/123456789/26338
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Sumario:The Project is based on the "Feasibility study for the implementation of a productive and marketing company of flavored banana flour in the city of Loja, Loja province" studies were carried out that allowed determining it´s feasibility, using analytical and deductive methods as well as observation, survey, and interview techniques; we chose the population segment of the city of Loja, and we calculated a sample of 382 surveys. The marketing study determined an unsatisfied demand of 448.220 pounds for the first year. In the technical research study, we estimated that the installed capacity would be 428.267 pounds per year; for which the company will produce 114.400 pounds per year according to its used capability. In addition, it will adopt the denomination of Limited Liability Company in the constitution by partners and will take its corporate name as BANAVITA Limited Company; the investment for the implementation of the project will be 34.577,71 dollars, for the first year with a profit margin of 42,21%, leaving a retail price of $2.20 per pound of flavored banana flour. Through the result of the following indicators: positive NPV of $44.530,36; IRR of 59%; the benefit-cost ratio of 1,35 dollars, which means that for every dollar invested, will be obtained 0,35 cents of profitability; capital recovery period will be in time of two years ten months and eigthteen days; the sensitivity analysis indicates that the project supports an increase in costs of 27,93% with a sensitivity of 0,99, while it will withstand a decrease in income of up to 20,44%, generating a sensitivity of 0,94%; therefore, we can say that the project is feasible.