Análisis sobre la incidencia de las 4ps y las 4cs en las MiPymes de la ciudad de Loja.
The project analyzes the influence of marketing strategies, specifically the 4Ps (Product, Price, Place, Promotion) and the 4Cs (Customer, Cost, Convenience, Communication), on the performance of Micro, Small and Medium Enterprises (MSMEs) in Loja city of Ecuador. The research is based on the need t...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/28876 |
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