Proyecto de factibilidad para la creación de la empresa “distribuidora de colchones Golden Dream, en la ciudad de Loja

The main objective of the Curricular Integration Work, "FEASIBILITY PROJECT FOR THE CREATION OF THE COMPANY "DISTRIBUIDORA DE COLCHONES GOLDEN DREAM", IN THE CITY OF LOJA", is to determine the feasibility for the creation of a company dedicated to the commercialization of mattresses in the city of Loja, in order to know if the project is viable or not. For the creation of the company a feasibility project was developed, which begins with the development of a market study where the data obtained through the application of the survey, determined that in the city of Loja there is an effective demand of 69.97% and an unsatisfied demand of 22,572 people. As for the technical study, the location of the company was established with the help of the macro and micro location, which will be in the sector called Cuarto Centenario, it was specified that the search of the premises will be given by the range of the following streets; Principal Ramón Pinto and Lauro Guerrero up to its transversals, that is to say up to the streets José Antonio Eguiguren or Vicente Rocafuerte, in the organizational study a strategic directioning was elaborated where its mission, vision and values were made known, it is also defined by the structural and functional organization charts, detailing each one of the activities to be developed by the employees. In the financial study, the initial capital was set at $109,673.76, which will be contributed by the company's partners; the external capital was set at $200,000.00, which will be financed by the Cooperativa de Ahorro y Crédito JEP, resulting in a total investment of $309,673.76. The Financial Evaluation determined the Net Present Value of $ 11,292.80; the Internal Rate of Return of 10.06 %, the Benefit-Cost Ratio of $ 1.39, the Capital Recovery Period of 4 years, 8 months and 15 days, and the sensitivity analysis shows that the project can support an increase in Costs of 9.83 % and a decrease in Income of 7.40 %. With the aforementioned aspects, it is concluded that the implementation of the company is feasible, taking into consideration that the financial evaluation indicators are positive and ensure the investment; therefore, its execution is recommended.

• Main Author: Gualán Paladines, José Luis (author)
• Format: bachelorThesis
• Language: spa
• Published: 2022
• Subjects: <CONTABILIDAD Y AUDITORIA>; <EMPRESA>; <ESTUDIO FINANCIERO>; <EVALUACION FINANACIERA>
• Online Access: https://dspace.unl.edu.ec/jspui/handle/123456789/25417