Elaboración de un Proyecto de Factibilidad para la Implementación de una Empresa de Confección y Comercialización de Vestidos de Gala, en la Ciudad de Loja

Stressing the importance of productive activity in the city of Loja and the need to have a clothing manufacturer and marketer of ball gowns, with their implications and positive impacts, it proceeded to consider the feasibility of implementing a "company gowns ", from an industrial point of view. The project stems from the unmet demand for the city of Loja, prior to a market study and analysis. Preparation of a feasibility project for the implementation of a company manufacture and marketing of ball gowns in the city of Loja and specific objectives: bringing the following overall objective is proposed to develop a market study it in order to establish demand, the supply of ball gowns in the city of Loja. Conduct technical study to determine the size, location and project engineering. Establishing the organizational and administrative structure required by the company considering the legal aspects that fit the type of company. Establish a financial study, financing sources and design financial evaluation of the project considering the financial indicators to see if the project is feasible or not to be executed. Methods and research techniques used were the method, the inductive method, deductive method, descriptive method, as techniques direct observation was used, the survey was applied to the female population being 15 to 64 of the city of Loja to a sample 382 people were tabulate results graphed and interpreted, similarly applied to surveys supply 28 commercial products of this kind of data that allowed reaching establish the corresponding conclusions and recommendations. Through market research it showed that there is an effective demand of 23,568 gowns, maintaining market supply of 9,854 gowns demonstrating that there is an unmet demand in the city of Loja of ball gowns 13,714 a year. With the market study some marketing techniques focused on marketing mix were established, the 4 p's (product, price, place and promotion) that will allow the future company to position itself in the market town of Loja. With technical study came to analyze the size and location of the company, installed and used capacity and the best location within the city, through evaluation and weighting was determined that the best location in the city of Loja, the same that is located in Sucre streets between Market and Lourdes, as it has the best conditions for a company in this category can be developed easily The administrative survey conducted for future company allowed to define their structural, functional and positional flowcharts, manual functions will determine the roles and responsibilities of each of the elements that 8 comprise it and its legal structure comprising the member name of the company " Isabel fads "limited company. Through financial analysis determined the budget required for the implementation of the project and its financing requiring an initial investment of $ 17,939.38, the same two types of investment will own investment of $ 10,939.38 for the 60, 98% and equity funded through the BANECUADOR 7000, corresponding to 39.02% the project has a capacity utilization of 90% of its installed capacity for a total of 1,872 gowns a year, with an annual increase of 2 % reaching the last year of life to 98%, total costs for the first year will be $ 101,057.80, which determines a unit cost of $ 53.98 per gown, the profit margin of 20% q gives the retail price of $ 64.78 and a total income of $ 121,269.36; breakeven for the first year depending on the installed capacity will be 60.62%, and depending on sales will be $ 81,586.95. Financial indicators were projected for the 5 year life of the project such as: The NPV will be worth $ 26.638,68 accumulate value the company once recovered investment, IRR is 55.85% the same as that exceeds the cost of capital is 11.15%, the recovery period Capital will be in 1 year, 3 months and 21 days, the cost benefit worth 0.20 cents for every dollar invested, with the sensitivity analysis shows that the project supports is obtained 12.13% increase in costs without affecting its profitability and 10% in reducing their income, their sensitivity is 0.99, which determines that the project is not sensitive. So before this it shows that it is advisable to implement the project. Likewise its conclusions and recommendations, bibliography, appendixes and index are exposed.

• Main Author: Vargas Guarnizo, Beatriz Isabel (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: ADMINISTRACIÓN DE EMPRESAS; VESTIDOS DE GALA; CONFECCIÓN; COMERCIALIZACIÓN
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/17237