Proyecto de factibilidad para la creación de un centro turístico dedicado a la pesca deportiva, en el cantón Gualaquiza, provincia de Morona Santiago

This refers to a “FEASIBILITY PROJECT FOR THE CREATION OF A TOURIST CENTER DEDICATED TO THE SPORT FISHING IN THE CANTON GUALAQUIZA, PROVINCE OF SANTIAGO MORONA” which is it was made mainly for the purpose of promoting sport fishing, considering that today is a profitable activity in Ecuador. The main objective of the investment project is to determine the feasibility of launching a resort dedicated to sport fishing in the canton Gualaquiza, based on market research, technical and economic-financial. For the project we used methods such as inductive, deductive, statistical, and observation and surveys that helped in the development and completion of the project, sample was taken the total population of Gualaquiza. Similarly , for the determination of the sample was taken into consideration the population of Gualaquiza , according to the latest Census of Population and Housing of the year 2010 which is 17162 inhabitants and a population growth rate of 1.5% , performing the projection of the same (Table no.1) 2013 . Resulting in this 3589 families divided by the average normal members of each family , giving us a sample of 347 surveys were applied in the study of this project market. These results served as the basis for calculating claims , where the potential demand for the first year is 87432 services (Table No. 16 ) of the selected segment , so that the corresponding actual demand determined the first year of 81480 services (table 17 ) of potential applicants and finally the effective demand for the first year , consisting of 79416 services (Table No. 18 ) of the actual demand , also effective demand ratio was estimated less supply in this case is zero because there is no competition, which indicates that our company has great market opportunity , because there is an unmet demand for the first year of 79416 services (Table n ° 19). We designed the Business Plan, with the name of the company, Kánu Cía., Ltd., with its own logo. The service distribution channel, Enterprise - User. To publicize the company, used advertising media are; Feelings broadcasting station (96.5 FM), being the most widely accepted medium within the locality and also delivered cards. Then the capacity used for the first year of the company is 84% for services 67014, for the second year 89% for services 70956, for the third year 94% are estimated and services 74898 for the fourth and fifth year is 79416 100% for services, so that in the last 2 years will reach the total installed capacity (Table No. 23). As for the organizational structure, there conformed a company of limited responsibility, of agreement to the requirements of the Superintendence of Companies, the domiciliary direction where the company is located Kánu Cía. Ltda., it is in the hometown Gualaquiza, Citadel The Carolina, to 500 meters of the street I Pincho Pa crossing the linear park. In addition there is effected the managerial structure on which one develops the corresponding flowcharts where there are identified the hierarchic and Function Guide indicating the description of the position and his respective functions for every working place. With this information it was possible to come to conclude that the project is suitable to implement it taking in consideration that his indicators of evaluation are acceptable and assure the investment.

• Hovedforfatter: Montaño González, Letti Ximena (author)
• Andre forfattere: Sancho Sánchez, Glenda Jackeline (author)
• Format: bachelorThesis
• Sprog: spa
• Udgivet: 2016
• Fag: PROYECTO DE FACTIBILIDAD; ADMINISTRACIÓN DE EMPRESAS; CENTRO TURÍSTICO; GUALAQUIZA
• Online adgang: http://dspace.unl.edu.ec/jspui/handle/123456789/13305