Análisis de difusión de las actividades culturales que realizan los principales colectivos de arte y cultura de la ciudad Loja, utilizando la comunicación alternativa digital en el período enero a mayo del 2019
This research is based on the need that members of the artistic groups of Loja have on an analysis of dissemination of cultural activities, in digital alternative media, for this purpose a study of the scope of their publications and activities of its official virtual platforms, in a period from Jan...
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| Hlavní autor: | |
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2020
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/23091 |
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Přidat tag | Shrnutí: | This research is based on the need that members of the artistic groups of Loja have on an analysis of dissemination of cultural activities, in digital alternative media, for this purpose a study of the scope of their publications and activities of its official virtual platforms, in a period from January to May 2019, to determine how efficient they are when transmitting and promoting content, for this purpose the study problem was identified through a pre-analysis hypothesis and determine that the Zañe study groups and Loja Arte use the pages or fanpage and personal accounts on social networks such as Facebook, Instagram, WhatsApp, it was also established that the fan pages are little known by the local public without causing a regular interaction with users, the publications do not have a format Fixed preset are performed without a strategy to get followers . In this investigation the quantitative and qualitative methods and the tools such as the interview, the survey and observation sheets were used to verify objectives and propose a proposal according to the problem. |
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