Estudio socioeconómico de los vendedores y satisfacción de los usuarios de las ferias libres, como canal Tradicional de comercialización en la ciudad de Saraguro, año 2024
The free fairs for years have been a marketing channel used for all people where they can find basic necessities at lower prices than in supermarkets and stores, it is also a channel where low- income people can access different products without having to overspend. A socioeconomic study was conduct...
Wedi'i Gadw mewn:
| Prif Awdur: | |
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| Fformat: | bachelorThesis |
| Iaith: | spa |
| Cyhoeddwyd: |
2025
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| Pynciau: | |
| Mynediad Ar-lein: | https://dspace.unl.edu.ec/jspui/handle/123456789/31853 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Ychwanegu Tag | Crynodeb: | The free fairs for years have been a marketing channel used for all people where they can find basic necessities at lower prices than in supermarkets and stores, it is also a channel where low- income people can access different products without having to overspend. A socioeconomic study was conducted in the city of Saraguro to analyze the situation of the vendors and the satisfaction of the users of the free fair, in which the results revealed that the vendors are engaged in this activity for lack of work and depend significantly on the sales at the free fair for their income, the surveys also showed that users are satisfied with the quality of the products and the purchase they make, it should also be noted that most of the vendors and users are women with a low level of education, as they have only completed primary school. The study is based on a quantitative method using different techniques such as surveys for both vendors and users of the free fair to collect data and direct observation to understand better the daily operation of the fairs and the interactions between vendors and users, in conclusion we can say that when selling and buying generate a different experience, sales at the free fair is a vital component for the local economy, in this way we can recommend that training programs should be implemented in customer service, also have more orderly positions within the fair as this will be more comfortable for both vendors and users. |
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