Análisis del engagement en las piezas publicitarias en Facebook e Instagram para el posicionamiento del VIII Festival Internacional de Artes Vivas Loja 2023

Digital marketing has become a key tool for the promotion of cultural events, allowing us to expand the reach and strengthen interaction with the public. In this sense, the strategies applied on social networks are key to the positioning of an event, allowing it to increase its visibility and streng...

• Κύριος συγγραφέας: Azuero Guzmán, Luisana Naevi (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2025
• Θέματα: COMICACIÓN; ANÁLISIS DE CONTENIDO; AUDIENCIA; REDES SOCIALES
• Διαθέσιμο Online: https://dspace.unl.edu.ec/jspui/handle/123456789/31996