Proyecto de factibilidad para la creación de una empresa productora y comercializadora de camas abatibles en material de melamina en la ciudad de Loja

In Ecuador oil has been the main source of income for the country as it has become one of the leading exporters of this natural resource and becoming attached to reality due to the current Price makes our dependence on the same decrease so abysmal alerting us to seek other options urgent undertaking, other products of importance to our economy are bananas, coffee, cocoa, shrimp, timber and tuna, besides flowers in recent years. Faced with these situations and business judgment has wanted to contribute to solutions to socioeconomic problems that beset the province of Loja, which is why in this paper has set as its main objective the development of a feasibility Project for creation of a producer and marketer wallbed company for the city of Loja. To fulfill the objectives it has it resorted to the appropriate methodology for the study as they are deductive, inductive, statistical and analytical method, as well as the use of the technique of the survey and direct observation, with which managed to make different studies containing this project: It started with the Study Market, which made it posible to meet the different demands according to seize the opportunity provided by this niche market that records the city of Loja, where the construction and sale of houses has grown due to the extensión constant in our city, putting the acquisition of this modern and innovative especially to simplify space giving a very attractive product image available to lojanos. Study market was segmented for the economically active population of the city of Loja, which for 2016 is 117,074 inhabitants, then to quantify the results obtained for the first year effective demand of 59,377 folding beds and an offer of 2,746 resulting in an unmet demand for 56,631 units annually beds. The product is called "WallBED, the final product wallbed as a multifunctional element intended mainly to rest, with the ability to swoop down on an axis passing the horizontal plane to the vertical direction. The same that will be prepared from melanin, excellent product presentation, good quality and good price. The technical study determined that the company will have an installed production capacity of 4,000 units covering 7.06% of unsatisfied demand, starting with a capacity utilization of 75% corresponding to 3,000 units capacity; for effect materials, equipment, machinery, supplies and human resources required for the development of detailed foldaway beds. The company will be located north of the city of Loja, industry Amable Maria, the canton and province of Loja. Then it has made the Legal and Administrative Organization, which was defined as a CiaLtda. Denominating BEDS FOLDING WALL-BED CÍA LIMITED city of Loja, as well as operating hierarchical levels, executive, support and were also defined for the smooth running and organization of the company, The Economic and Financial Study identified that the áreas of investment needed for the implementation of the Project are fixed assets 54,356.87 Dollars, Dollars and 1522.50 Deferred Assets Current assets of 51,873.57; so it has a total investment of 107,752.94 Dollars. Costs for the first year of the Project are useful for 628,230.21 Dollars and income 753,876.25 Dollars. Classification of costs and breakeven indicates that the company should sell 266.539,45 Dolars using 35.36% of the installed capacity that does not win or lose business. The financial evaluation determined the feasibility of the Project through financial indicators: Getting a positive NPV 643,372.98; R (B/C) of 1.31 dollars; PRC in 1 year, 2 months and 5 days; 92,19 an IRR greater tan the opportunity cost of capital of 13% and a sensitivity of. 99 with an increase of 17.96% and costs decrease in revenue of 14.25%. Finally, the conclusións and recommendations were raised.

• Main Author: Pineda Delgado, Marlon Augusto (author)
• Format: bachelorThesis
• Language: spa
• Published: 2017
• Subjects: ADMINISTRACION DE EMPRESAS; FACTIBILIDAD; PRODUCCIÓN; COMERCIALIZACIÓN
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/18552