Estudio de factibilidad para la creación de una microempresa productora y comercializadora de productos lácteos en el cantón Quilanga, provincia de Loja, año 2015

Industry dairy in Ecuador is one of the most profitable activities for the economies of the households in rural areas of the country, industries dedicated to this economic activity has been positioned in the local market as a leader both in variety, quality, price of its products, and its exclusive service and attention to customer, this has allowed the trust and support of citizens as well as the unconditional support of some sectors of the province. Therefore it has been decided to perform the thesis topic in Canton Quilanga, which is called "Feasibility study for the creation of a micro producer and marketer of dairy products in the canton Quilanga province of Loja, 2015" due that this place does not have a company dedicated exclusively to the industrialization of milk and its derivatives that allow satisfying the needs and desires of consumers. Among the objectives for the development of this work we are: determine the commercial viability of the proposed creation of a producer and marketer Quilanga Dairy Canton, assess the local demand for dairy products in the canton Quilanga through market research. Establish the technical feasibility of the proposal through the corresponding technical study. Designing the organizational structure and propose a functional organic manually through administrative and legal study. Develop the study of income and expenditure of the project through financial study. In some market research methods and techniques among these are the survey conducted to 290 families in of Quilanga to meet supply and demand for dairy products in the canton achieving determines the existing unsatisfied demand for the product was applied study. In the project engineering the production process occurs with all stages, in terms of size and location, a map of the physical layout of the plant is attached. It is further stated that the company will be located at Km 1 via the Canton Gonzanamá limited liability company will be formed with a octal capital investment 170.594,10 usd it will have a project life of 10 years. It has a functional design, structural and positional organization, allowing a good development of the activities and tasks of staff. With the economic-financial study the price was set for each of the products, the same that are accessible and competitive for local consumers and visitors passing through. The results of the research demonstrates the feasibility of the implementation of the project, since it ensures profitability for investors and on the other hand allows for socio-economic and business development in the canton Quilanga province of Loja; It also is a source of employment that will boost the local economy of the county.

• מחבר ראשי: Calva Abad, Flor María (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2017
• נושאים: ADMINISTRACIÓN DE EMPRESAS; MICROEMPRESA; LÁCTEOS
• גישה מקוונת: http://dspace.unl.edu.ec/jspui/handle/123456789/19612