“Estudio de factibilidad para la implementación de una empresa productora y comercialización de yogur Comercializadora de mermelada a base de tomate de árbol en la ciudad de Loja"

This research topic called Feasibility Study for the implementation of a company that produces and markets Tomato Tree jam in the Loja City, its main objective is to determine the commercial and financial feasibility of the creation of a company that produces and markets jams, based on tree tomato in the Loja city, based on market studies, technical study, organizational administrative, financial study, and financial evaluation. The research is exploratory, with a quantitative approach, where the deductive and inductive method is used. In the market study, research techniques are applied: such as the survey that allowed information to be collected on the tastes and preferences of the consumer. For this, a sample of 382 families was developed to be surveyed, where an unsatisfied demand of 508,080 units of jam for the market is evident first year. In the technical study, the company's annual used capacity of 83,200 jam units was identified. In the administrative-organizational Study, it is assumed that the company will have 4 hierarchical levels: Executive, Advisor, Auxiliary, and Operative, it also requires the hiring of 2 people, and the company will also be established under the legal form of a Sole Proprietorship of Limited Liability, its reason social is “DULFRUT EURL.”; Its duration will be 5 years. The Financial study indicates that $27,967.68 dollars of investment is needed, of which 64.24% is financed with own capital and 35.76% with bank credit, the customer price per unit of jam is $1.45, and the total cost of the first year, is $106,675.37 and the income is $120,640.00. Finally, in the financial evaluation the following results were obtained: a net present value (NPV) of $17,455.67; the internal rate of return (IRR) of 33.22%; The benefit-cost ratio (RBC) shows that for every dollar invested 0.12 cents will be earned; the capital recovery period (PRC) will be 2 years 9 months and 14 days; The sensitivity analysis indicates that the project will support a 3.50% increase in costs and a 2.83% decrease in income. Based on the results obtained, it is determined that the implementation of this investment project is feasible.

• Main Author: Torres Jiménez, Jose Armando (author)
• Format: bachelorThesis
• Language: spa
• Published: 2025
• Subjects: ADMINISTRACION DE EMPRESAS; EMPRESA PRODUCTORA; MERMELADA; TOMATE DE ARBOL
• Online Access: https://dspace.unl.edu.ec/jspui/handle/123456789/32377