Estrategias de comunicación en la promoción de los atractivos turísticos de la parroquia Gualel, cantón Loja, provincia de Loja y su aporte para el desarrollo comunitario. Periodo enero - mayo de 2017
The initiative to know and implement; Communication strategies in the promotion of the tourist attractions of the Gualel parish, Loja canton, Loja province and their contribution to community development. Period January - May 2017. The Autonomous Parochial Autonomous Government of Gualel has tried t...
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2018
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/20096 |
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Přidat tag | Shrnutí: | The initiative to know and implement; Communication strategies in the promotion of the tourist attractions of the Gualel parish, Loja canton, Loja province and their contribution to community development. Period January - May 2017. The Autonomous Parochial Autonomous Government of Gualel has tried to take communication strategies to publicize and show the world the tourist benefits of the parish, for the moment it is used on a smaller scale the use of mass media such as the social network Facebook, this It has allowed people interested in spreading the parish tourism make use of these tools even if they have the full knowledge of how to optimize their use and reception in the users. The reorganization of the existing Community Tourism Pre-Association for the welfare of the inhabitants is proposed; which will contribute to the strengthening of the ancestral roots of ancient peoples, especially of the population of Gualel. It is important to know the usefulness of knowing how to apply communication strategies when carrying out the promotion of a tourist attraction in a certain sector, this research was carried out applying an appropriate methodology to solve the problem that lies in the low diffusion of the tourism of the Gualel parish. Using forms such as surveys aimed at tourists arriving in the city of Loja and parish, specialized interviews in terms of tourism and digital communication, authorities and competent ministries. In the same way, the president of the Parliamentary GAD of Gualel was interviewed and the application of focal groups where the members of the Pre-Association of Community Tourism were summoned, contributing with key information about the tourist situation of Gualel. Through the methodological application it was possible to verify that the competent institutions such as the Ministry of Tourism, the Provincial Council, with the exception of the Municipality of Loja, have not given enough interest to promote the tourist attractions of this Parish, it was noted the need for a plan alternative of communication for the tourist diffusion and thus to generate economy in the sector, is for that reason that to propose strategic alliances between institutions like Ministry of Tourism, Municipality of Loja, National University of Loja next to the Race of Social Communication will fortify the use and implement of communication strategies for the tourist and economic development of the parish. |
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