Fortalecimiento turístico al refugio ecológico pandora LODGE del barrio Santorum en la parroquia Vilcabamba del cantón Loja

The reactivation of tourism in the country is gradually picking up, mainly domestic tourism, where people heading out to discover new places. For this reason, it is important that tourist destinations promote their services. The general objective of this thesis is to strengthen tourism at the Pandora Lodge Ecological Refuge in the Santorum neighbourhood of the Vilcabamba parish within the canton of Loja, and to achieve it, the following specific objectives have been proposed: a) To undertake an assessment of the current tourism situation of the Pandora Lodge Ecological Refuge in the Santorum neighbourhood of the Vilcabamba parish within the canton of Loja; b) To propose a strategy to strengthen the Pandora Lodge Ecological Refuge in the Santorum neighbourhood of the Vilcabamba parish within the canton of Loja; and c) To develop promotional strategies for the Pandora Lodge Ecological Refuge in the Santorum neighbourhood of the Vilcabamba parish within the canton of Loja. A methodology based on descriptive, analytical-synthetic, inductive and deductive methods was used, as well as direct observation, interview and surveys; the latter being administered to a sample of 384 people belonging to the population of the Loja canton. Among its strengths are: its location, offering a spectacular view of the valley, and the use of recyclable material to build certain parts of the infrastructure. In terms of weaknesses, it was found that the company has no map of process, no interior signage. Therefore, it has been concluded that this study serves to identify the current situation of the Refuge and what can be done to strengthen its position as a tourist destination.

• 主要作者: Salgado Rodríguez, Diana Berenice (author)
• 格式: bachelorThesis
• 語言: spa
• 出版: 2023
• 主題: TURISMO; TURISMO SOSTENIBLE; RECURSOS TURÍSTICOS
• 在線閱讀: https://dspace.unl.edu.ec/jspui/handle/123456789/27943