Ruta turística para la Parroquia Malacatos del Cantón Loja, Provincia de Loja

The parish of Malacatos has a great cultural and natural wealth that has not been used in the tourist field, Malacatos is one of the parishes that has a great cultural and traditional history within the traditional we find that the production of cane and its derivatives are totally Handcrafted that today remains despite the municipal policies that risk such activity, it is worth mentioning that the product is purely organic free of contaminants, so the importance of developing a research work that is aimed at providing better development opportunities Economic by means of the tourist activity and that is complemented with the agricultural and commercial activity of the sector, with the purpose of improving the tourism of the Parish. With this background, the development of the present research work has as; General objective; To elaborate a Tourist Route for the Parish of Malacatos of the canton and province of Loja, and respectively with its. Specific objectives, the first consisted of a Diagnosis of the main tourist attractions of the Parish Malacatos del Cantón and Province of Loja; By means of the synthetic method, Carla Ricaurte's matrix and the proposal of the Ministry of Tourism (MINTUR) were made as inventory, description, summary and hierarchy of tourist attractions, whose purpose was to carry out the diagnosis and inventory of resources Cultural and natural tourism; By means of direct observation, information was obtained in order to fill in the inventory records. This information was processed through the analytical and inductive method, in which it was analyzed in detail to determine the essential characteristics of each attractiveness and its economic and social impact in The present proposal, as well as prioritizing the influence on the project through the SWOT matrix. In the second objective we considered Designing the Tourist Route for the Malacatos Parish of the Canton and Province of Loja, for that we used the synthetic method by which the information raised in the first objective was prioritized, thus establishing the attractions and other tourist services And support for the route, it was also necessary the technique of direct observation and fieldwork in which georreferenciación of GPS points were established that were later traced in a tourist route, always taking into account the specifications of the MINTUR for The validation of routes and the proposals by Xavier Álvaro in his book The Guide Guide. Finally, in the third objective, Strategies were established on the proposed tourism product for the Malacatos Parish Tourist Route. With the development of the aforementioned SWOT matrix, it was possible to identify the strengths, opportunities, weaknesses, threats and strategies Promotion with the help of the interviews made to the entities involved; For this it was necessary the work of field and the direct observation, once collected the information was made the crossing of the SWOT that determined the strategies proposed in the present work. Also, the MARPP (Rapid Analysis and Participatory Planning Method) technique was used in three phases: Previa, Execution and Results that were fundamental for the development of the participation workshop and finally with the deductivemethod the conclusions and recommendations of the work were obtained research. As conclusions of the research carried out, the lack of tourist information on the aforementioned attractions was discovered, lack of support from the local authorities for a campaign to disseminate and promote the tourist resources of the community. The Malacatos Tourist Route with Aroma Café and Pura Caña raised in this project will be used for the promotion and diffusion of the attractions and other tourist services that are part of the cultural wealth of the Parish, with that we will not only make known tourist resources That owns Malacatos but also to generate new places of work both direct and indirect, as well as contribute to the tourist and commercial improvement of the community. In addition, the proposal will identify the community as a cultural and artisanal center forged in the production and marketing of agricultural and organic sugar cane and ground coffee, products that are part of the cultural legacy for future generations due to its artisanal processing that Has been maintained even with the passing of the years, this project will increase the number of national and international tourists who contribute in the local economy and for this we provide all the necessary information regarding hotel and food infrastructure and Drinks that exist in the parish. Finally, it is recommended to the Parish GAD, the Tourism Unit of the Municipality of Loja and MINTUR, that training workshops be held for the private and public sector to care for and improve the tourist image of the community, and it is recommended To the Parochial GAD that the project be considered in its annual plan for its study and execution in such a way that the proposal is a cultural contribution for the community and that they are potentialized through campaigns of tourist diffusion of the resources that the Parish possesses with the In order to strengthen them and to possess them as a tourist destination as well as the creation and development of projects linked to the tourist activity, whose purpose is the rescue of the tourist attractions, besides investing in campaigns of promotion and tourism diffusion aimed at potentializing and possessing the Parish As tourist destination of the Canton and Province of Loja.

• Autor Principal: Ochoa Gálvez, César Alberto (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: TURISMO; RUTA TURÍSTICA MALACATOS; TURISMO PARROQUIA MALACATOS; MALACATOS
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/17390