Proyecto de factibilidad para la creación de una concesionaria de vehículos usados en el sector norte del distrito metropolitano de Quito

The development and evaluation of this feasibility project allows a competitive development for the organization of a used-car dealer business in Quito; its purpose is to determine the feasibility for which there must be a clear and explained strategy. Four methods have been used to reach the desired goal. The deductive method entailed the gathering of general and objective information to ascertain ideas and knowledge regarding how to develop a company. The inductive method was used to reach general conclusions regarding the profile of potential clients and competence, which required visits, interviews and surveys performed among inhabitants in the northern area of Quito Metropolitan District. The analytical method enabled us to recognize components needed to achieve the feasibility of the project to create a used-car dealer in the northern sector of Quito Metropolitan District. The Descriptive method allowed us to become familiar with the reality of our market highlighting current changes and trends in new products. Once the purpose of the company in which we will carry out all research was defined, we gathered all the field information required by means of 400 surveys performed. The potential market study of our product among population living in Quito was determined as 93%, which is the actual demand, an effective demand of 5571.108; An offer of 1332 cars per year; an unsatisfied demand of 569,532. The time taken to make the sale of the vehicles is 1920 minutes. After that, we carried out the technical study of the project that determined the process for the product, where to locate the company geographically and other technical details involved in the project. Afterwards the administrative study of the project was performed to determine hierarchical levels, functions of each of the persons to intervene in the proper operation of the company and the legal aspects of the company, which are of the utmost importance as without them we cannot operate in accordance with regulations. The financial study was the last and most important part of the study to determine the investment to be made taking into consideration fixed assets as the land for the construction, equipment, tools and miscellaneous in the amount of $36.Banco Guayaquil S. A. will finance the project in the amount of $ 15.000,00; income expected for the first year is $60.107,80 with a net profit of the exercise of $15.371,28. The NPV of the project was obtained from the flows of each year and the result was positive $ 2.536,17so the project is feasible; we worked with a MARR of 12% which is the highest rate in effect granted by the Central Bank to June 2016 for the commercial SME segment. The resulting IRR is 31,096% and as it is higher than 1%, it confirms the feasibility of this project. The Recovery Period of the project is 2 years, 11 months and 4 days. The profitability on the investment, will be the reliable indicator for the viability of this project; three financial evaluation criteria, were considered, namely Net Present Value, Internal Rate of Return and Cost Benefit Analysis In the Conclusions, it was mentioned that there are consumers for our product. Finally, it was recommended to monitor the behavior of the market in order to review the strategies and procedures to be updated in accordance with the market situation.

• Hlavní autor: Medina Mawyin, Gabrielle Lourdes (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2016
• Témata: INGENIERA COMERCIAL; PROYECTO FACTIBILIDAD; CONCESIONARIA VEHÌCULOS
• On-line přístup: http://dspace.unl.edu.ec/jspui/handle/123456789/17355