Análisis de la promoción electoral contratada por el CNE en Ecotel Televisión, para la elección de alcalde del cantón Loja, en los jóvenes de la parroquia urbana San Sebastián, en el periodo de enero - febrero del 2023

This research work entitled: Analysis of the electoral promotion contracted by the CNE in Ecotel Television, for the election of the mayor in the Loja canton, in young people from the San Sebastian Parish, during January - February 2023, seeks to study the participation of young adolescents between 16 and 17 years of age in the use of the vote, as well as know the influence that can be exerted on them with messages that, although not prepared by the National Electoral Council, have their approval in terms of content, design and duration to promote optional voting. This study was proposed to establish whether the resources that were assigned to the candidates for mayor of the Loja canton for electoral promotion, and which were invested in Ecotel Televisión, were effective. in order to motivate the sample selected to go to the polls in the electoral process carried out on February 5, 2023. The individual value was established for each of the 15 candidates for mayor of the Loja canton, acquiring information about the contracted guidelines on the aforementioned television channel. This has been demonstrated through a conceptual and field study, using the survey techniques at the Pio Jaramillo Alvarado Educational Unit, located in the San Sebastián Parish belongs to Loja Canton, among those who were trained there. In order to gather results that close to the current situation, it was chosen the aforementioned place. Likewise, the interviews were applied to specialists to identify the strategies that television uses to optimally publicize the right of 16 and 17-year-olds to exercise the right to optional, conscious and informed voting.

• 1. Verfasser: Jaramillo Cueva, Ilvar Clotario (author)
• Format: masterThesis
• Sprache: spa
• Veröffentlicht: 2024
• Schlagworte: VOTO FACULTATIVO; JÓVENES; PROMOCIÓN ELECTORAL; DERECHOS
• Online Zugang: https://dspace.unl.edu.ec/jspui/handle/123456789/28733