"Análisis del Contenido Audiovisual del medio nativo digital "Lo del Momento Loja" en la red social TikTok"
Today, millions of people access information daily through local digital media, due to significant changes in the way information is delivered to audiences, intensified during the pandemic. In this context, we investigated the audiovisual content generated by the media “Lo del Momento Loja” on the s...
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| Формат: | bachelorThesis |
| Мова: | spa |
| Опубліковано: |
2024
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| Предмети: | |
| Онлайн доступ: | https://dspace.unl.edu.ec/jspui/handle/123456789/29845 |
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Додати тег | Резюме: | Today, millions of people access information daily through local digital media, due to significant changes in the way information is delivered to audiences, intensified during the pandemic. In this context, we investigated the audiovisual content generated by the media “Lo del Momento Loja” on the social network TikTok during May and June 2022. Theoretical notions of authors such as Costa and Túñez (2019), Avilés and Peralta (2020) and Salaverría (2005) were used, and quantitative and qualitative approaches were used in the methodology, which included a convenience sample of 12 publications with higher incidence, surveys of 378 people and interviews with media representatives. It was found that the audiovisual content is shared to be present on the platform, which is frequented by the young audience, and is related to trending viral themes, elaborated in a standard format to maintain the same graphic line and present itself as a formal medium. Keywords: Digital Native Media, TikTok, Audiovisual Content, Audiences, Research. |
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