Análisis de la información relacionada al turismo de la provincia de Loja, el diario Crónica y su incidencia en los lectores del barrio urbano 24 de Mayo de la ciudad de Loja, periodo enero - abril 2013, lineamientos alternativos

This research work references ANALYSIS OF INFORMATION RELATING TO TOURISM IN LOJA PROVINCE DAILY CHRONICLE AND ITS IMPACT ON THE READERS URBAN NEIGHBORHOOD 24 DE MAYO LOJA CITY, PERIOD JANUARY- APRIL 2013 , ALTERNATIVE GUIDELINES who intends to be a valid instrument for citizenship , regarding the tourist information you need citizenship character that lies in this province and for visitors as tourists . In the present investigation the General raised was Objective : To investigate the diffusion of information and tourism in the province of Loja in the print medium " Chronicle " and its impact on the lack of tourism in the city of Loja. The methods used in the preparation of this research work were: Scientist, Inductive, Deductive, Analytical and Statistical Model , which allowed for discussion and verification of the proposed variables. An instrument was applied : a survey of readers Neighborhood May 24 same as it was directed to 100 Reader who knew to manifest that in a 65 % no printed media and especially Daily Chronicle don´t contain tourist information, the 28% marked response to the causes for which there is no dissemination of tourist information in the Province of Loja is due to lack of interest from the authorities to carry out management or agreements with companies that perform print journalism , the 17% give little importance to information based on tourism , 7% the fault of the lack of financial resources. By the bank of questions aimed at 24 de Mayo District it was announced that 85 % if you believe that there needs to be a local newspaper to encourage tourism in the Southern Province of the country, and only 14% don´t because there are television media that they can do.

• Príomhchruthaitheoir: Vivanco Ojeda, Anabelle Lucia (author)
• Formáid: bachelorThesis
• Teanga: spa
• Foilsithe / Cruthaithe: 2014
• Ábhair: TURISMO; PRENSA ESCRITA
• Rochtain ar líne: http://dspace.unl.edu.ec/jspui/handle/123456789/16471