Factores de comportamiento de compra que influyen en el consumidor millennial del cantón Yacuambi, provincia de Zamora Chinchipe, al decidir adquirir alimentos (frutas y verduras).
This research focused on identifying the purchasing behavior factors that influence the millennial consumer in the Yacuambi canton, province of Zamora Chinchipe, when deciding to purchase food (fruits and vegetables). A mixed methodology of exploratory character was applied, with a simple transversa...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/24509 |
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