Factores de comportamiento de compra que influyen en el consumidor millennial del cantón Yacuambi, provincia de Zamora Chinchipe, al decidir adquirir alimentos (frutas y verduras).

This research focused on identifying the purchasing behavior factors that influence the millennial consumer in the Yacuambi canton, province of Zamora Chinchipe, when deciding to purchase food (fruits and vegetables). A mixed methodology of exploratory character was applied, with a simple transversa...

• Հիմնական հեղինակ: Paqui Guaillas, Nancy Beatriz (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2022
• Խորագրեր: <COMPORTAMIENTO DE CONSUMIDOR><DECISIÓN DE COMPRA><FRUTAS Y VERDURAS>< GENERACIÓN MILLENNIAL>
• Առցանց հասանելիություն: https://dspace.unl.edu.ec/jspui/handle/123456789/24509