Proyecto de factibilidad para la creación de una empresa productora de sillones ejecutivos, y su comercialización en la ciudad de Loja.

The present research had as main objective to develop a feasibility project for creating a manufacturer of executive chairs, and marketing in the city of Loja, which gave rise to the thesis topic, which is the first item of I work. In item b, contains the summary breakdown of where each point made in the thesis is done, then in item c in the introduction where externalize points that gave rise to the thesis topic is presented is done then literature review in which the components of the research work presented is conceptualized; then the materials and methods where the materials that went into the completion of the thesis are explained, as well the various methods used, such as inductive, deductive, analytical, synthetic and descriptive method and the techniques that were applied as observation presented direct and the survey applied to establish the demand and supply of the product to the demand was applied to the economically active population of the canton Loja, determining a sample of 398 surveys and to determine supply to yojanas companies engaged applied to marketing executive chairs that are 2, these data could produce the next point, where the results of the survey results are presented performed by determining the potential demand was 82,381 people; the actual demand was 72,495 executive armchairs and per capita use of executive chairs are calculated to be 1 year, which allowed us to determine the effective demand for 66,696 armchairs; then survey conducted by the bidders total supply of 1800 seats was determined, so it was possible to calculate the unmet demand was 58,896 armchairs for the first year of project life. Besides the technical study within which installed in 2000 capacity was determined, working at 80% for the first year is 1600 chairs, administrative work is to establish that the company is legally conform as a limited liability company, and finally developed financial study discloses the total investment of $ 15,391.99, the same to be financed 68% by the investors and 32% with a credit to Banco de Fomento a 2 year term and financial indicators was calculated which determining the feasibility of the same; total costs for the first year will be $ 125,220.88, which determines a unit cost of $ 78.26 for each executive chair and a retail price of $ 93.92 with a profit margin of 20% for a total proceeds of $ 150,265.06. The financial evaluation, had a positive NPV value of 51332.76, the IRR was 120.17%, capital recovery will in 9 months and 24 days, the cost benefit ratio a value of 0.20 cents was obtained for every dollar invested, the sensitivity analysis shows that the project supports 12.01% increase in its costs and 10.01% decrease in their income. As said before it proves feasible implementation of the investment project. After conducting the study conclusions and recommendations are established, and ultimately comprise the bibliography and the annexes.

• Váldodahkki: Pachar Vivanco, María Soledad (author)
• Materiálatiipa: bachelorThesis
• Giella: spa
• Almmustuhtton: 2014
• Liŋkkat: http://dspace.unl.edu.ec/jspui/handle/123456789/16087