Plan de negocios, mediante la aplicación de la metodología de canvas, para proponer la creación de la agencia de viajes “Blh Tours”, en la ciudad de Ibarra

The research aims to develop a business plan for the creation of the travel agency "BLH TOURS" in the city of Ibarra. The methodology used is the KEDS model, a model that is considered as a technical tool to support systemic and logically one consisting of nine blocks structure where evidence each of the components related to a business plan, starting from the product and / or service and ending with the cost analysis. The business plan is based on 8 natural attractions and cultural respectively 15 a total of 50 tourist attractions that are located in Canton Ibarra. As for the infrastructure of tourist services that the city is represented by 16% of hotels, 26% of hostels and residences, motels 8%, 5% and 4% pension hostels and cabins 2%. According to the Chamber of Tourism of Canton Ibarra it states that in 2014 about 128,000 tourists entered of which 76.14% are domestic tourists and 23.86% respectively foreign tourists. Income will travel agency for the first operating year the expenses related to profitability of $ 5.802 USD generated are determined; of financial indices calculated an NPV of $ sets $ 14,342.32, an IRR of 35%, an investment recovery period of 2 years, 8 months and 14 days and a cost benefit of $ 1.74 USD, supporting the project from a financial point of economics. Considering an investment of $ 18,035.34 USD. Indicators that show the feasibility of the project from an economic point of view. Keywords: Business plan, tour packages, tourism, travel agency, marketing mix, CANVAS

• Autor Principal: Hugo Cesar, Benalcázar Lucano (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2016
• Subjects: ADMINISTRACIÓN TURÍSTICA; PLAN DE NEGOCIOS; METODOLOGÍA DE CANVAS; CREACIÓN DE LA AGENCIA DE VIAJES
• Acceso en liña: http://dspace.unl.edu.ec/jspui/handle/123456789/17057