Proyecto de factibilidad para la creación de un bar-karaoke en la ciudad de Alamor del cantón Puyango.
The current Curricular Integration Project titled " Viability Study to establish a Bar- Karaoke in Alamor City, within the Puyango canton," is primarily designed to provide a distinctive and enjoyable entertainment experience by promoting socialization and active participation within a fri...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/28970 |
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Add Tag | Summary: | The current Curricular Integration Project titled " Viability Study to establish a Bar- Karaoke in Alamor City, within the Puyango canton," is primarily designed to provide a distinctive and enjoyable entertainment experience by promoting socialization and active participation within a friendly and welcoming environment. Furthermore, it seeks to assess the viable to implement this business idea. In this way, a market study is established through the application of surveys, indicating a potential demand of 100%, an actual demand of 76%, and an effective demand of 89%. In the technical study, the observation technique is applied to determine the macro and micro location of the company. Consequently, the organizational and legal study was carried out through the synthetic method, this allowed for determining the type of company to be established, along with its corresponding legal guidelines. In the Economic- Financial Study, the mathematical method is employed, considering an initial investment of $18,740.44. Thirty-five percent of the investment is financed with equity, and the remaining 65% through a bank loan. In the Financial Evaluation, the Net Present Value (NPV) is set at $38,523.68; the Internal Rate of Return (IRR) is 46.91%, the Benefit-Cost Ratio (BCR) is determined at $1.21; and the Payback Period (PP) is 3 years, 8 months, and 16 days. Finally, the Sensitivity Analysis demonstrated that the project is not sensitive to increases in costs and decreases in revenue, with a value of 0.52% for the first and 0.79% for the second. To conclude, it is determined that the creation of this company is viable, and it is recommended the implementation of the plan, considering that the financial indicators established in the financial evaluation ensure a substantial level of profitability. |
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