Proyecto de factibilidad para la creación de una empresa productora de chocolates y su comercialización en la ciudad de Nueva Loja

Draft a feasibility study for the creation of a production company Chocolate is the overall objective of this study was developed using the inductive-deductive and analytic-synthetic, information gathering scientific methods was carried out by a survey of the population of the city of Nueva Loja, which is cleaved by families reached a total of 17,643 families, this figure a sample of 391 families, group that the survey was conducted was established; while for the study of supply a survey of 4 distributors of chocolate was applied as there are no local producers. The study was conducted through the five stages, starting with the market study in which it was learned that there is a potential for 16,717 families who eat sweets, of this total 65% gain chocolate with a per capita consumption of 50 demand Annual bars, a real demand for consumption 541 572 100 gr bars is reached; Of this figure 98% are willing to purchase the product of the new company. While the study of supply shows that there is an offer of 60,000 chocolate bars 100g; upon the balance between supply and demand it is determined that there is an unmet demand for 531,858 units. For marketing it has been established that the product will carry the brand called Chokokinua, with the slogan "a treat for your palate" and to achieve rapid market positioning will be offered a 5% additional product. The Technical Study was established that the company will have an installed capacity of 463,055 units chocolate bars 100g per year capacity; and work with 80% of its designated capacity, the plant will be located in the province of SucumbiosLagoAgrio Canton, Parish Nueva Loja, lotización San Rafael Road to Quito km 4, entering OCP, 200 meters from LagoAgrio Education District . In organizational study were established that the company will own five hierarchical levels: Executive, executive, advisor, assistant, and operating, also requires hiring 22 people, creating as many jobs. The company will be incorporated in the legal form of Limited Liability Company, its name is Chocolate Producer of REA Cia. Ltda .; his term shall be 10 years. The financial analysis carried out allowed the analysis of investments in fixed assets, deferred and working capital required for the project, stating that for the operation of the plant to invest $ 283,183.19. The total cost for the first year is 352,819.21 and the unit is $ 0.95 figure which is added 16% profit reaching a retail price of $ 1.10. According to the estimates the company will have a net income of $ 33,684.36 for the first year of life and cash flow it shows that in this period the company will have a net inflow of $ 39,373.81 The economic assessment shows that the project reaches a NPV of $ 113,180.97 thus complies with the objective of maximizing investment, TIR is located at 17.12% higher than the cost of capital figure, the cost-benefit ratio shows for every dollar invested in the production of chocolate dollar the company earns $ 0.24, capital is recovered in 5 years and 8 months and 16 days, finally in the sensitivity analysis it shows that the project supports an increase in costs of up to 9.90% and a decrease in revenue of up to 8.02 %. Consequently, thanks to the results it is concluded that the project is feasible technical, organizational, legal, financial and economically. Finally it is recommended to implement the project, because it shows high profitability thus it contributes to the exploitation of raw materials generated in the country

• Κύριος συγγραφέας: Rea Iza, Jhomayra Nataly (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2015
• Θέματα: FACTIBILIDAD; CHOCOLATE; COMERCIALIZACIÓN; ESTUDIO DE MERCADO
• Διαθέσιμο Online: http://dspace.unl.edu.ec/jspui/handle/123456789/8741