Estudio de factibilidad para la implementación de la empresa de producción y comercialización de mantequilla GHEE en la ciudad de Loja, año 2022

The present investigation has the purpose of determining the feasibility for the implementation of a production and commercialization company of Ghee Butter in the city of Loja, year 2022. The type of investigation is exploratory-descriptive, with a qualitative and quantitative non-experimental approach. for which the studies were carried out: in the market study, it is determined that the unsatisfied demand for the product under study is 5156 jars of Ghee butter of 250 grams by year, which means that the product is not known in the market, it is only spent in 3 stores in the city of Loja and the cost is high, it is determined that from the market study the Project is not feasible; but in order to comply with the institutional requirements, we proceeded to continue with the study process of the research project. Thus, if the company wants to implement said project, it would have to be legalized as a sole proprietorship with limited liability (individual entrepreneur), which will be governed as established by law. Based on the financial evaluation, the following results were obtained: the NPV (net present value) with a total of $57,853.97 dollars; the IRR (Internal Rate of Return) with a percentage of 39.73%; the RBC (Benefit/Cost Ratio) of $1.14, which means that for every dollar invested we will obtain 0.14 cents. of gain; a capital recovery period (PRC) of 1 year with 3 months and 10 days; an increase of 4.76% in costs with which we obtained a sensitivity of 0.9997 and a decrease of 4.17% in income with which we obtained a sensitivity of 0.9947.

• Автор: Dávila Cueva, Andrea Fernanda (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2023
• Предмети: MANTEQUILLA GHEE; PRODUCCIÓN DE MANTEQUILLA; COMERCIALIZACIÓN DE MANTEQUILLA
• Онлайн доступ: https://dspace.unl.edu.ec/jspui/handle/123456789/27851