Proyecto de factibilidad para la creación de una empresa de E-sports (Deportes Electrónicos) en la ciudad de Loja

The present research work has a qualitative and quantitative non-experimental nature, with a descriptive approach. It aims to determine the feasibility for the implementation of a company dedicated to E-sports (electronic sports), for its development, methods such as surveys, direct observation, interview techniques and instruments were used, allowing the collection of information, analysis and interpretation of the same and based on them, it was proceed to present the results corresponding to the market study, where the analysis of supply and demand was determined; the technical study that allowed to determine the size, location and engineering of the project, the economic study where the cost and income budgets, break-even point and financial statements were determined; Finally, the financial evaluation that determined that the project was feasible because it yielded the following results: the investment of the project was determined, which will be $38,806, where $28,806 will be contributed by the partners and the $10,000 financed by a bank at a rate of 10% interest. Regarding the financial evaluation, there is a Net Present Value (NPV) of $23,008, the Internal Rate of Return (IRR) that gave us a positive value of $28.68, with a Capital Recovery Period of 2 years 0 months. And 14 days, in terms of the Benefit Cost Ratio of $1.39, finally, we have the Sensitivity Analysis supports 15.98%, the increase in income and 11.56% in terms of the decrease in Income. According to the results obtained in the different studies, it was determined that the project is feasible.

• Hoofdauteur: Carcelen Calva, Jimmy David (author)
• Formaat: bachelorThesis
• Taal: spa
• Gepubliceerd in: 2023
• Onderwerpen: <ADMINISTRACION DE EMPRESAS>; <PROYECTO DE FACTIBILIDAD>; <DEPORTIVOS ELECTRONICOS>; <LOJA>
• Online toegang: https://dspace.unl.edu.ec/jspui/handle/123456789/26344