Proyecto de factibilidad para la producción y comercialización de chicha morada en la ciudad de Loja

The city of Loja is characterized by preserving customs and traditions, including refreshing drinks such as chicha, which is consumed at any time of the year, whether prepared at home or consumed in hotels, restaurants, bakeries, carts, street vendors, etc. . This is why the soft drink market is constantly searching for products that satisfy the need as well as the desire created by each of the consumers. Faced with this, a study was prepared with the objective of determining the financial feasibility for the production and marketing of chicha morada in the city of Loja. The methodology used included the design of an experimental research, with a quantitative approach and based on the application of scientific, descriptive, inductive- deductive, synthetic and statistical methods. For data collection it was necessary to apply a survey to the suppliers of soft drinks. and 382 families from Loja. The results led to establishing that the effective demand is 1,149,705, while the supply is 13,838 475ml bottles, the unsatisfied demand is 1,135,132, the company will be established as a limited liability company, while 84,076 is The capacity used is bottles of chicha morada per year. In the economic study it was confirmed that the value of the investment corresponds to $25,961.52. The NPV obtained will be $19,168.95, the IRR will correspond to 30.46%, while for every dollar invested 0.26 cents will be earned, which allows us to establish that the project is feasible. From this, it can be concluded that it is profitable to implement the company Morach Macoh Cía Ltda., for production and marketing in the city of Loja, which will contribute to the development of society.

• Autor principal: Nizama Souza, Luis Fernando (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2024
• Assuntos: ADMINISTRACION DE EMPRESAS; CHICHA MORADA; LOJA; COMERCIALIZACION
• Acesso em linha: https://dspace.unl.edu.ec/jspui/handle/123456789/30005