Análisis del tratamiento, representación del rol de la mujer y la cosificación sexual del discurso aplicado en las letras de una muestra de 10 canciones del cantante popular Bad Bunny, de la playlist oficial de la plataforma Apple Music, periodo: Agosto, 2023.

This research was oriented to respond to the following general objective: To analyze the treatment, representation of the role of women and sexual objectification of the discourse applied in the lyrics of a sample of 10 songs of the popular singer Bad Bunny, from the official playlist of the Apple Music platform, period: August, 2023, which allowed identifying, analyzing and concluding that through "entertaining music", a violent musical and communicational background that verbally, physically and psychologically assaults women is hidden. The methodology used was of an exploratory type, and was carried out under a qualitative approach, with its respective research technique, observation; and its instrument, the observation table. The results obtained allowed concluding under analysis that the artist's lyrics propagate social, economic and power inequalities against women due to their gender condition; likewise, it was possible to observe and analyze the high linkage of stereotypes to the role of women; such as adultery, promiscuity, materialism, sexual submission, and sexual objectification disguised as highly vulgar and eroticized compliments in reference to the attributes of the female. This consumed and normalized content has the capacity to negatively and subtly influence behaviors, attitudes, actions, ideologies and lifestyles in the long term. Keywords: aggression; Bad Bunny; role of women; sexual objectification

• Autor Principal: Armijos Granda, Ambar Camila (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado: 2023
• Subjects: AGRESIÓN; BAD BUNNY; COSIFICACIÓN SEXUAL; ROL DE LA MUJER
• Acceso en liña: https://dspace.unl.edu.ec/jspui/handle/123456789/28134