Proyecto de factibilidad para la creación de una agencia de publicidad en el cantón Saraguro, provincia de Loja
A globally and in Ecuador , advertising has become very important in the business environment , since there are always products and services they need be disclosed to the consumer, through the different media, both institutions as well as companies do not possess a specific area dedicated to adverti...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: | http://dspace.unl.edu.ec/jspui/handle/123456789/9946 |
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Agregar Etiqueta | Sumario: | A globally and in Ecuador , advertising has become very important in the business environment , since there are always products and services they need be disclosed to the consumer, through the different media, both institutions as well as companies do not possess a specific area dedicated to advertising therefore must turn to other organizations that provide these services. In the province of Loja there is no distinction between advertising agencies all offer the same benefits and not seek alternative and more attractive to media designs, namely lack of a distinct and engaging creativity. Therefore the creation of an advertising agency for the Canton Saraguro, thus benefiting the socio- economic development of the canton and in turn the province of Loja , based on the following specific objectives are considered. Carry out a market study to determine the viability of advertising agency, achieving obtain supply and unmet demand for existing 1.302 inhabitants in the Saraguro canton which require the creation of advertising agency which meets their needs and contributes socioeconomic growth thereof. Prepare a technical study to determine machinery, equipment, structure and resources needed for the creation of the agency, also appointing the best location and size for efficient service delivery and resource optimization, establishing the most appropriate place for the influx of people on the street is El Oro and Juan Antonio Montesinos against the stop the bus cooperative LEONA EXPRES 6 Perform the respective administrative-legal study, rules and laws for the properPerform the respective administrative-legal study, rules and laws for the proper implementation of the organization, allowing establish different hierarchical levels and proper establishment of the agency in accordance with the rules and laws of the country. Perform an economic and financial study to establish the various costs and expenses that will be used; as well as determine the feasibility of the project, thus achieving set the initial investment required for the implementation thereof, the expenses, besides demonstrating the calculation and analysis of each of the indicators is feasible and if it came to increasing costs 1.29804% will not affect profitability. To develop the thesis the scientific method, used for the collection of information was considered; Deductive was possible to point out the feasibility stage of the project; Inductive facilitated find the main aspects involved in a project feasibility; I used to perform statistical tabulation of results; Analytical enabled a comprehensive study of the various project components and characteristics that directly affect the realization of the same, through accurate and specific the same research analysis; Synthetic served for an analysis of the information obtained through the surveys and finally the mathematical method could obtain real values that are the result of the implementation of the various formulas especially VAN And essential to the project IRR. |
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