Análisis del proceso de compra del consumidor de la ciudad de Loja según el fundamento de Maslow en las necesidades del consumidor.
This research project focuses on the analysis of consumer behavior in Loja city, specifically those between the ages of 28 and 65, using Maslow's methodology to analyze their consumption. A non-probabilistic convenience sampling technique was used, and a sample size of 384 surveys was determine...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/28848 |
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