PLAN DE MARKETING PARA LA COOPERATIVA DE AHORRO Y CRÉDITO “CREDIAMIGO LTDA.” – AGENCIA GONZANAMÁ PARA EL PERIODO 2019
The thesis aims to develop a Marketing Plan for the Savings and Credit Cooperative “Crediamigo Ltda.” - Gonzanamá Agency, of the Gonzanamá Canton, Loja Province. For the realization the deductive method was used to perform the analysis of the PESTE factors and of the 5 forces of Porter in order to p...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2019
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| Fag: | |
| Online adgang: | http://dspace.unl.edu.ec/jspui/handle/123456789/22575 |
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