PLAN DE MARKETING PARA LA COOPERATIVA DE AHORRO Y CRÉDITO “CREDIAMIGO LTDA.” – AGENCIA GONZANAMÁ PARA EL PERIODO 2019

The thesis aims to develop a Marketing Plan for the Savings and Credit Cooperative “Crediamigo Ltda.” - Gonzanamá Agency, of the Gonzanamá Canton, Loja Province. For the realization the deductive method was used to perform the analysis of the PESTE factors and of the 5 forces of Porter in order to p...

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Bibliographische Detailangaben
1. Verfasser: JIMÈNEZ ZAPATA, ADRIANA DEL CISNE (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2019
Schlagworte:
Online Zugang:http://dspace.unl.edu.ec/jspui/handle/123456789/22575
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