PLAN DE MARKETING PARA LA COOPERATIVA DE AHORRO Y CRÉDITO “CREDIAMIGO LTDA.” – AGENCIA GONZANAMÁ PARA EL PERIODO 2019

The thesis aims to develop a Marketing Plan for the Savings and Credit Cooperative “Crediamigo Ltda.” - Gonzanamá Agency, of the Gonzanamá Canton, Loja Province. For the realization the deductive method was used to perform the analysis of the PESTE factors and of the 5 forces of Porter in order to p...

• Auteur principal: JIMÈNEZ ZAPATA, ADRIANA DEL CISNE (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2019
• Sujets: ADMINISTRACIÓN DE EMPRESAS; PLAN DE MARKETING; COOPERATIVA DE AHORRO Y CRÉDITO; CREDIAMIGO LTDA
• Accès en ligne: http://dspace.unl.edu.ec/jspui/handle/123456789/22575