Portada Análisis del comportamiento del usuario de Instagram en tiempo de uso, consumo de formato de publicación, preferencias de géneros de contenido; dependiendo del sexo y generación de entre Millennials (1981 a 1996) y Generación Z (1997 a 2010); en la ciudad de Loja. Periodo de investigación: Noviembre, 2024
Currently, social networks have positioned themselves as a prevalent medium among the community. In this scenario, Instagram stands out as a digital interaction platform, where its use is evident and expanding among its consumers. Therefore, this study focuses on Instagram user behavior, according t...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2025
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| Accesso online: | https://dspace.unl.edu.ec/jspui/handle/123456789/32003 |
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