Plan estrategico para la cooperativa de transporte Río San Miguel de la ciudad de nueva Loja provincia de Sucumbíos.

This research work aims at the development of the Strategic Plan for Cooperative Transport Rio San Miguel City Nueva Loja Province of Sucumbios, in order to help improve the development of their activities. The study was developed with the support of the deductive, inductive, analytic and synthetic methods, the information obtained by the techniques of observation, interview and survey manager 4 employees, 37 partners and a sample of 348 customers of a total of 3745. It began with the diagnosis of the situation, where projecting critical success factors were determined as follows: The most representative opportunity focuses on "New information technologies and telecommunications in the transport sector"; the strongest threat is "Approval of increase in quotas" ; the most significant strength is "Their routes are established to the border with Colombia, an area with strong trade and tourism" , and his greatest weakness is the "Little space stops and poor grooming them." Product analysis by a weighted EFE Matrix result of figure 2.55 indicates that the Cooperative is just above average in its effort to follow the strategies that capitalize on external opportunities and avoid threats, was obtained while the matrix EFI reached a weighted total of 2.40 indicating that the weaknesses outweigh the strengths, hence they should implement strategies to eliminate weaknesses and maximize strengths. The crossing of the identified variables were 10 strategic objectives, which are structured into operational plans, where projects that will provide guidance to drive the positioning of the cooperative are detailed also the budget required for the implementation of the proposal will be considered , which amounts to $13.240,50, resources will be provided by the partners. It is anticipated that implementation of the proposed plans will contribute to the optimization of human, material and financial resources, which will benefit the cooperative, the proposed improvements will allow raising customer satisfaction allowing increased service demand, therefore productivity of the company will rise.

• Autor principal: Bernal Mansanillas, Sandra Esthela (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2014
• Acceso en línea: http://dspace.unl.edu.ec/jspui/handle/123456789/16089