Ruta Turística para la Parroquia San Pedro de Vilcabamba del Cantón y Provincia de Loja

The Loja canton, during the last two years, has experienced changes in local, socio-cultural, and tourist development; with what has positioned itself in a compulsory point of visiting, for own and strangers. The San Pedro de Vilcabamba parish is located in Loja, a land of an ancestral culture, with natural and cultural resources, surrounded by mountains and hills, bathed by its crystalline Uchima River, with an exuberant flora and fauna, land of undertakings and working people. Under this premise, the importance of developing the titling work called "TOURIST ROUTE FOR THE PARISH SAN PEDRO DE VILCABAMBA DEL CANTON AND PROVINCE OF LOJA" to fulfill the present investigation, the following objectives, the general objective "Enhance the natural and cultural resources of the San Pedro de Vilcabamba Parish of the canton and province of Loja "; and, three specific objectives: Within the first specific objective "Carry out the tourist diagnosis of the San Pedro de Vilcabamba parish" for the development of this objective, the analytical and synthetic method was taken into consideration, applying the tourist diagnosis matrix of Carla Ricaurte, in the same way the chips of MINTUR and with this information it was possible to establish a SWOT matrix that takes us to the second objective. To fulfill the second objective "Design the tourist route proposal for the parish of San Pedro de Vilcabamba of the canton and province of Loja" maps were drawn up where the route will be carried out, as well as an ethical signal was established so that the tourist could have references of the attractions to visit. Likewise, strategies were developed to promote and disseminate the route using inductive and deductive methods. To fulfill the third objective "Socialize the results of the research work with the actors involved in the project". The main social actors of the parish were reunited, and using the MARPP technique, the proposal was socialized to the guests, who contributed to improve the product with their recommendations. The recommendations of this research work have been directed to the authorities of the parochial GAD, so that they develop advertising campaigns that position the parish touristically, and awaken the interest of the future visitors

• 1. Verfasser: Arévalo Abad, Carlos Alberto (author)
• Format: bachelorThesis
• Sprache: spa
• Veröffentlicht: 2018
• Schlagworte: TURISMO; RUTA TURÍSTICA; RECURSOS NATURALES
• Online Zugang: http://dspace.unl.edu.ec/jspui/handle/123456789/21023