Proyecto de factibilidad para la creación de una empresa productora de pulpa de sábila y su comercialización en la ciudad de Ambato provincia del Tungurahua

This research was conducted in the city of Ambato Tungurahua Province, overall goal, do a Feasibility Project for Creating a Production Company Aloe Pulp and marketing in the City of Ambato. The project is based on the study of a plant known as aloe Vera or Aloe Vera, this product is considered intermediate consumption because it can be sold on the market both directly to consumers and businesses and laboratories using this raw material for the manufacture of industrial products. Methods and techniques that allowed for research were used. In this research work surveyed the Economically Active (PEA) population of the city of Ambato is a population of 126896 inhabitants. To determine the commercial feasibility study market developed, for which the population under study, and surrounding areas are segment result was obtained 399 inhabitants distributed in 9 parishes in the city of Ambato, and as also made 12 surveys applied to suppliers and retailers aloe extract, which Oriento knowledge of the tastes and preferences of the population at the time of product purchase. To achieve such knowledge and direct observation methods for the survey market parameters in terms of production and marketing was applied. Completed surveys were obtained as a potential outcome in the first year of 31,174 families who use aloe Vera gel or aloe, effective demand of 875,011 demand, this information could be obtained unmet demand for 776,796 result obtained between demand projected unless the results of the offer. The technical study allowed to determine the macro and micro business location pulp of aloe Vera in the city of Ambato, its installed capacity of 166.400 of which can be used 70% for the first year then it will increase the 5% increments to the second, third, fourth and fifth year with a 90% utilization of the total installed capacity. Diagrams admissions processes, recovery and operational management, and physical resources, facilities, machinery, equipment, furniture and fixtures are designed. The administrative study established the legal and functional organizational structure with its structural, positional and functional organization, manual jobs. The financial study determines the value of the fixed assets of deferred assets 98209.45 2931.08 17832.50 working capital, giving us a total of 118,973.02 investment required for the project. In assessing the financial viability of the project, which was determined NPV Net Present Value 40,745.17 which ensures performance enterprise value aloe pulp at the end of the 5-year life of the project is established; IRR Internal Rate of Return for the project is 21.74% Therefore the project is accepted as it is over-priced cup of money opportunities; the capital recovery period is 3 years PRC with 0 months, 0 days; while R Benefit Cost Ratio (B / C) is 1.74 indicating that for every dollar invested 0.74 cents receive utility; concerning the sensitivity analysis of the project to support increased costs of 59.88% and a decrease in revenue of 34.34% which the project is accepted.

• Main Author: Gladys Magdalena, Bayas Barros (author)
• Format: bachelorThesis
• Language: spa
• Published: 2014
• Subjects: ADMINISTRACIÓN DE EMPRESAS
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/15269