Estudio de factibilidad para la creación de un centro turístico en la parroquia Quinara

In the Quinara parish, there are relatively few alternatives that families have for fun and recreation, this is due to the fact that it does not have adequate tourist spaces for its use, this has caused people who travel for tourism within the sector to stay only for a short period of time, thus decreasing the tourist opportunities that can be created within the parish. Missing opportunities has caused families living in the sector to go out to other places to get distracted from the routine, which produces extra expenses at the time of relocation. The conditions created by the dissatisfaction of tourists and natives of the town have allowed generating the idea of creating a tourist center within the Quinara Parish, which offers optimal and quality tourist recreation services, which allows for creating better tourist development in the area. The main objective of this research work is to determine the feasibility of creating a tourist center in the Quinara parish based on studies of tourist diagnosis, market, technical, administrative, and financial study, taking into account that for the development of the same it was used deductive and inductive methods, as well as observation and survey techniques. The development of the work began with the realization of the first objective, which is to develop a tourist diagnosis of the Quinara parish to know the potential it has, whose purpose was to determine the tourist attractions that make up the sector, for which forms were applied for the creation and ranking of tourist attractions belonging to MINTUR, and once the community characterization sheet was applied in order to get to know the perspective that the population has about the development of tourism within the parish; obtaining, as a result, four main tourist attractions, all in the hierarchy I and II; being that the inhabitants consider tourism as an important instrument for development, but not as the main mean for earning economical resources. Next, the second objective was developed, to carry out a market study to determine the tourist demand, whose purpose was to determine the demand and supply of tourist services, for which a survey was applied to 86 tourists who visit the Quinara parish, considered as possible applicants with a total of (600), obtaining as a result, an effective demand of 588 visitors, corresponding to 98% of the visitors, which establishes an effective demand in units of 7056 services per year. The location of the project is raised in a macro and micro way, the exact location point of the tourist center to be created is in the Fundo sector of the Quinara parish, Loja canton. As far as project engineering is concerned, the process for each of the services has been established, such as lodging, swimming pool, restaurant, sauna, Turkish bath and hydro massage, as well as the complementary services that will be offered, in addition; A design has been attached in which the physical distribution of the plant consists of an area of 1.5 hectares. For the third objective, to carry out an economic-financial study, the different economic 5 indicators that determine if the project is feasible or not, were established, in this case, a total investment of the creation of the tourist center is $106,358.32, of which financing is based on two parts, 48%, which is equivalent to $60,000.00, was covered by the owner of the project; while the other remaining 52% equivalent to $46,358.32 was covered by a bank loan to the National Financial Corporation of Ecuador having an interest rate of 10%. Regarding the economic indicators, it was possible to show that each one of them turns out to be favorable to carry out the tourist project, so it is concluded that the creation of a tourist center within the Quinara parish is feasible, since this will not only provide income to the owner, but also to the inhabitants of the town, offering new sources of employment, supporting the development of the sector. It is recommended that future entrepreneurs carry out feasibility studies before implementing a project in order to avoid losses or bankruptcy within a tourism project.

• Autor principal: Sanmartin Roa, Johanna Elizabeth (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2022
• Materias: <TURISMO>; <CENTRO TURISTICO>; <QUINARA>; <NATURALEZA>
• Acceso en línea: https://dspace.unl.edu.ec/jspui/handle/123456789/25787